Problem: Complex and slow campaign setup process, high error rate, lack of control at each step.

Solution: Multi-step dashboard with sequential flow: traffic source selection → budget & targeting → payment → offer selection → campaign results. Implemented reusable payment profiles and clear metrics table.

Result: Significant reduction in campaign launch time, fewer setup errors, convenient results analysis (clicks, conversions, sales, CR).

Tools: Figma.

Problem: Users left due to associations with real betting, aggressive marketing, and lack of trust.

Solution: Friendly landing page in dark superhero theme emphasizing entertainment without real money or pressure. Added advantages, player ratings, transparent disclaimers, and gentle onboarding flow.

Result: Positive dynamics in engagement and session depth — more users reach key action and try the game scenario.

Tools: Figma.

Problem: High doubt and drop-off at early stages due to unclear mechanics and low trust.

Solution: Clear structure with “How to Play” section, results page, transparent rules, responsible gaming blocks, and disclaimers. Removed visual and cognitive overload, strengthened user journey logic.

Result: Increased trust and simplified participation — users understand mechanics faster and reach action quicker.

Tools: Figma.

Problem: Users did not immediately see live events, got lost in content, and transitioned to action slowly.

Solution: Dynamic multi-page hub with dense first screen: highlighted live match, upcoming games block, quick access to streams and partner placements. Shortened path from interest to action.

Result: Improved engagement and transitions to key actions through logical structure and fast content access.

Tools: Figma.

Problem: Overloaded aggregators and lack of trust in hotel selection quality.

Solution: Curated multi-page site focused on top options: real photos, prices, ratings, reviews. Removed promotional overload, strengthened logical booking path.

Result: More confident decision-making and increased booking transitions through clean structure and trust-building elements.

Tools: Figma.

Problem: High entry barrier and weak motivation to build teams and place bets.

Solution: Dynamic landing page with format advantages, player list by position, “Your Team” block, and match predictions with odds. Simplified path to registration and action.

Result: Positive growth in registrations and key actions through intuitive logic and emotional engagement.

Tools: Figma.

Problem: Outdated cost calculator did not reflect current processes, not mobile-adapted; 63% mobile traffic, high drop-off due to inconvenient interface.

Solution: Modern calculator with up-to-date filters, intuitive interface, and full mobile adaptation.

Result: +6.5% to cost calculation conversion, -12.3% to bounce rate, +1 min 45 sec to average time on page, +5.2% to customer loyalty (NPS).

Tools: Figma.

Problem: High demand for cashless payments, but terminals economically unfeasible; customers spent time entering details in banking apps.

Solution: Integrated Fast Payment System (FPS) into driver app: QR code generation directly in order for instant customer scan & pay.

Result: Significant increase in cashless payments share, reduced cash handling costs, faster service, higher customer loyalty, increased average check, fewer payment disputes, improved driver satisfaction.

Tools: Figma.

Problem: Frequent customer requests to remove old furniture/waste during delivery; no integrated solution, need to coordinate multiple companies.

Solution: Launched promotional page with “Garbage Removal” service and cost calculator to test demand without heavy infrastructure investment.

Result: High interest in the service, improved convenience (everything in one place), significant growth in key metrics through unified logistics and no timing mismatches.

Tools: Figma.